The Innovator's Solution: Creating and Sustaining Successful Growth

The Innovator's Solution: Creating and Sustaining Successful Growth Features

Additional The Innovator's Solution: Creating and Sustaining Successful Growth Information

Christensen and Raynor argue that innovation can be a predictable process that delivers They identify the forces that cause managers to lead it?
• Which customer segments are primed to embrace a new offering?
• How can we position ourselves where profits will be made in the future?

Revealing counterintuitive insights that will change your perspective on innovation forever, this landmark book shows how companies get to the other side of this dilemma, creating disruptions rather than being destroyed by them.

The Growth Paradox

At best one company in ten is able to sustain profitable growth. Yet capital markets demand that all companies seek it relentlessly and mercilessly punish those who fail.

Why is consistent, persistent growth so difficult to achieve? Surprisingly, it’s not for lack of great ideas or capable managers, nor is it because customers are too fickle or innovation too unpredictable.

Innovation fails, say Clayton M. Why is consistent, persistent growth so difficult to achieve?

Surprisingly, it’s not for lack of great ideas or capable managers, nor is it because customers are too fickle or innovation too unpredictable.

• Which activities should we keep in-house?
• Which activities should we structure and fund a new offering?
• How can we position ourselves where profits will be made in the future?

Revealing counterintuitive insights that will change your perspective on innovation forever, this landmark book shows how companies get to the other side of this dilemma, creating disruptions rather than being destroyed by them. Christensen and Raynor argue that innovation can be a predictable process that delivers sustainable, profitable growth.

Yet capital markets demand that all companies seek it relentlessly and mercilessly punish those who fail.

Yet capital markets demand that all companies seek it relentlessly and mercilessly punish those who fail. Why is consistent, persistent growth so difficult to achieve? Surprisingly, it’s not for lack of great ideas or capable managers, nor is it because customers are too fickle or innovation too unpredictable. Innovation fails, say Clayton M.

Christensen and Raynor argue that innovation can be a predictable process that delivers sustainable, profitable growth.

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